About

Peggy Sousa is dedicated to fostering the development and professional growth of others, a journey she finds incredibly rewarding. With over 25 years of experience as a strategic consultant, Peggy has a proven track record of guiding business owners and leaders through their most complex challenges. As the founder of 4D Executive Coaching & Advisory, her commitment to excellence is reflected in her notable certifications from the National Minority Supplier Development Council (NMSDC) and the Women’s Business Enterprise (WBENC), highlighting her dedication to diversity and inclusion.

Peggy’s extensive background includes senior roles at American Express and Aon Affinity, where she successfully navigated complex market dynamics and drove over $3 billion in revenue growth. Now, as an executive coach, she leverages her vast expertise to help business leaders solve intricate issues, elevate professional excellence, and create substantial organizational value.

In addition to her practical experience, Peggy is a Columbia University Certified Coach (3CP), an ICF Professional Certified Coach (PCC), as well as a Group Certified Coach, further solidifying her authority in the field. Her diverse skills and certifications, including Hogan Assessments and the Neethling Brain Instrument (NBI), enrich her coaching perspective.

Throughout her career, Peggy has served as a strategic business development partner to multi-national and mid-size companies across many industries, leading regional, national, and global teams. Her leadership experience in the B2B and B2B2C space has equipped her with a broad and deep range of Fortune 100 business knowledge and skills, consistently enhancing profits and margins.

Peggy’s commitment to community service is evident through her previous role as a board member of ACCION East (now Ascendus), a non-profit microfinance organization. A graduate of New York University, she continues to utilize her extensive real-world experience and proven coaching skills to guide leaders through change, helping them achieve professional excellence and bottom-line growth.